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Search Engine Optimization Ranking Factors - What Exactly Are They And How Could A SEO Consultant London Help
Ranking Success Factors:- These specific factors are in general split into TWO primary areas, on Pages/site factors as well as Off site rankings. On page factors could be things like the Correct title tags, correct keyword density and so on. Off page factors include things like the website speed, architecture and Backlinks. Backlinks are most likely the single biggest factor that effect a sites ratings.
Seo, is essentially divided into two areas. Black hat seo and White hat seo. So what is the difference? They both achieve ratings and then they both result in profit. The key difference is that Black hat seo will get the website rankings quicker BUT there is a strong risk of your website getting penalized if Google discovers you actually have used any techniques in contrast to its specific terms.
Although I have understanding of both I would highly recommend use of White Hat Techniques only in order to get GREAT long term rankings. That is what a good SEO consultant London must tell you.
Backlinks
Irrespective of who you speak with they will talk about backlinks. A backlink is a vote from another website to yours saying that they have seen your site/page relevant and informative. The number of backlinks and also the quality of backlinks have a direct impact on your rankings, so backlinks are such a major issue. It is also the single biggest point which allows most business people to be taken for a ride.
A backlinks can be acquired legally by hard work and expertise, or by spam. Spam backlinks hardly ever survive, and in best case do little to enhance your rankings and in worst case actually cause a ranking penalty. There is also a growing trend by even more unscrupulous SEO consultants to sell backlink depending on the PR (page rank) of the link. PR was basically a concept that was initially introduced by Google in order to be a visual metrics for the important of the page/link, this public disclosure meant that it created a market for people purchasing high PR valuable links.
Noticing this Google stopped putting such a huge weighting factor upon the PR, but moved more over to the TRUST of the particular link. This factor is less known and hence people still stick to the old beliefs with regards to the PR.
Precisely what To Ask Your SEO consultant London?
You have to ask the following question:-
What are the Three ways they will be able to enhance your Site RIGHT now. Any SEO consultant London really worth their salt will be able to identify three immediate actionable steps, that will either improve your rankings and or functionality of your website.
What type of backlinks will they get for you. Its no good saying we are going to do "Article Marketing" Ask them to be precise, have them outline a strategy. If they talk about numbers of backlinks get away quickly. The number of backlinks DO NOT decide how highly a site will rank. Ask them about ip diversity, ask them about what sort of LINK Velocity will they suggest for your site.
What Kind of Social impact can they get for your site. Some sites by nature do exceptionally well with social networks like facebook or twitter, but a social signal is very important these days. Websites with an active social marketing strategy are seen as proactive and fascinating their customers.
You are experts in your field, think of keywords in your own area that you think will get you the biggest traffic. Ask you SEO Consultant London of the keywords which they think you should rank for? Check if the two match?
If you are still interested in contacting me then please contact SEO consultant.
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