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Strategies If Promoting To Generation Y
Generation Ys are those youngsters between seventeen and twenty eight years old, the baby boomer progeny. At 60 million strong, they are the largest influential group on the American scene since the baby boomers. While not quite as immense as the baby boomer group, they are nevertheless on target to increase in size and to soon compete with it in buying power.
Around 75% of Generation Ys use the Internet on a regular basis, the familiarity with this media no doubt initiated through elementary and secondary tutoring that demanded Net access as a requirement. The group's tendency to use this medium as its chief communication method should encourage marketers to devise ways and means to target its members.
Y members connect via email, social media and video, and they particularly like to send each other texts. Studies indicate huge numbers of texts are sent by many teenagers in any given month. Nearly all Generation Ys have cell phones. Text message campaigns, therefore, are something for marketers to include in their marketing plan, particularly as it is estimated that three-quarters of all text messages are transmitted by the Y Generation.
Marketing to the children of the baby boomers will not be easy. Boomer brands failed in trying to reach the smaller Generation X group, which had to be tolerated. Generation Y, however, is becoming large enough to affect a boomer brand more significantly, simply by not taking any notice of it. Competitor brands could also be launched to create a more significant threat. For success in selling to this group, then, you will need to learn to think as it does.
Generation Y consumers have grown up in an even more technologically advanced media than the baby boomers and respond to advertising in a different way. In numerous cases they are resistant to the traditional marketing channels that appealed to older generations. The marketers that do manage to grab the attention of Generator Y consumers are locating them in places they are known to visit, for example, the Internet, social networks, and cable TV.
When you consider the multitude of social networks online, only a few cater particularly for Generation Ys. Facebook and Twitter are very popular, even though their popularity is associated with a number of groups. Others include: BrazenCareerist.com, 20somethings.ning.com, Unigo.com, myYearbook.com. Each of these networks caters for a variety of Generation Y needs.
Previous generations as well as marketers can learn much from these networks, to better understand who Generation Ys are and what they're about. They don't expect older generations to understand everything about their lifestyle. They simply yearn for understanding and respect.
To the Internet marketer, then, learn about what motivates Generation Y. Visit their social networks and acquaint yourself with them through reading what they are writing about. Your experience there will give you some knowledge on how to market to the Generation Y needs.
Strategies If Promoting To Generation Y
Generation Ys are on target to become larger than the baby boomer group and will soon compete with it in buying power. To succeed in marketing to this group you will need to learn to think as the group does.
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